Paid & Organic Social Media
A strong social strategy is one of the most powerful tools a brand can have. Paid social amplifies content and reaches precisely targeted audiences, while organic social builds authentic communities, sparks conversation, and drives brand advocacy. Together, they create a cycle of awareness, engagement, and loyalty that fuels long-term growth.
I’ve seen this firsthand leading paid and organic campaigns for Rotten Tomatoes, Fandango, Honey, and Demand.io. At Rotten Tomatoes, I was instrumental in developing and executing a paid social campaign that elevated our brand presence, drove app adoption, and expanded reach with new audiences for the Rotten Tomatoes app. At Demand.io, I grew SimplyCodes’ TikTok and Instagram by over 3,000% in under three months, blending paid and organic tactics to engage Gen Z shoppers authentically.
Across every project, my approach balances creativity with data; ensuring content resonates while delivering measurable results.
Engage your audience.
To grow social media accounts, I utilize a combination of paid and organic strategies. Paid efforts target specific audiences, while organic methods foster authentic connections and engagement, resulting in increased reach, followers, and brand visibility. Affiliate and influencer outreach and partnerships is also crucial to growing a brand and engaging your target audience.
I was able to grow the SimplyCodes Instagram and TikTok accounts by over 3000% in less than three months time using a combination of the above strategies with a very limited budget and time. See our growth in overall engagement and followers below.