Led the creation and partnership of the Round Up feature for the Academy of Motion Pictures, a product-led brand initiative linking moviegoing with charitable impact. I owned the partnership with AMPAS, working from concept through launch to align the product experience, messaging, and brand values across teams.
The Academy Museum of Motion Pictures
The Academy Museum of Motion Pictures
SEEN ON THE SCREEN PODCAST SPONSORSHIP
a24’s BABYGIRL SCREENING WITH NICOLE KIDMAN AND HALINA REIJN
THE BOYS & GIRLS CLUBS OF AMERICA ROUND UP PROGRAM
Boys & Girls Clubs of America and Fandango are joining forces to bring unforgettable cinematic experiences to youth nationwide - with the Round Up feature raising over $2.5M.
FANDANGO GOOGLY EYES CAMPAIGN
WORKING WITH ECOMMERCE BRANDS
Marketing for eCommerce is crucial. It allows businesses to showcase their products, reach a wider audience, and drive sales. Through effective strategies like SEO, social media marketing, and email campaigns, businesses can create brand awareness, build trust, and maximize revenue in the competitive eCommerce landscape.
I have been lucky to work for eCommerce apps from 10 employees and a few hundred users, to a site like PayPal, where 300+ million people trust globally every year. I also curated and managed all of the content on the JoinHoney Explore page and led the marketing on the launch of the new Fandango FanStore.
