Brand & Content Strategy

Great content strategy is more than planning posts or campaigns — it’s about building a voice, shaping experiences, and creating trust between brands and their audiences. Over the past decade, I’ve developed and scaled content and brand strategies across entertainment, tech, higher education, and non-profit sectors, helping brands not only stand out in competitive spaces but also sustain long-term loyalty.

At Fandango, I oversee brand presence and activations at some of the film industry’s most influential events, including CinemaCon and the Turner Classic Movies Film Festival (TCMFF). From shaping on-site brand storytelling to managing cross-functional execution, I ensure Fandango shows up as a trusted partner to both moviegoers and exhibitors. These large-scale events allow me to bring the brand to life in-person, strengthening relationships with studios, theaters, and audiences alike.

At Rotten Tomatoes, I launched a full-scale marketing campaign for the Rotten Tomatoes app, modernizing the brand’s presence and driving adoption in a competitive digital landscape. Beyond campaigns, I’ve helped Rotten Tomatoes secure visibility at events like TIFF and Comic-Con, ensuring the brand resonates with both fans and industry insiders.

At Honey (acquired by PayPal), I played a pivotal role during a major rebrand and product expansion. By building out messaging frameworks and integrated campaign strategies, I helped Honey transition from a browser extension into a lifestyle savings tool with a broader identity; driving adoption and trust during a period of rapid growth.

At Demand.io, I developed and executed content strategies that scaled quickly. For example, I grew SimplyCodes’ TikTok and Instagram presence by over 3,000%, blending paid and organic content to connect with Gen-Z shoppers in an authentic way.

Through all of this, my approach has remained consistent: use storytelling, data-driven insights, and cross-functional collaboration to create strategies that work, building awareness, deepening trust, and driving measurable results.

A strong brand strategy doesn’t just differentiate a company; it fosters loyalty and makes the choice simple for consumers. That’s the kind of work I love to do , helping brands find their voice, tell their story, and connect with the people who matter most.