Brand & Content Strategy

Great content strategy is more than planning posts or campaigns — it’s about building a voice, shaping experiences, and creating trust between brands and their audiences. Over the past decade, I’ve developed and scaled content and brand strategies across entertainment, tech, higher education, and non-profit sectors, helping brands not only stand out in competitive spaces but also sustain long-term loyalty.

At Fandango, now part of Versant following NBCUniversal’s media portfolio spinoff, I oversee brand storytelling and activations across the company’s most visible industry moments, including CinemaCon and the Turner Classic Movies Film Festival (TCMFF). I lead narrative development and cross-functional execution to ensure the brand shows up with clarity and credibility - strengthening relationships with moviegoers, exhibitors, and studio partners.

As Lead Marketer for Rotten Tomatoes, also within the Versant portfolio, I own brand and content strategy across the platform. I led the full-scale launch of the Rotten Tomatoes app, modernizing the brand and driving adoption in a competitive digital landscape. I’ve also expanded Rotten Tomatoes’ presence at major cultural and industry events such as TIFF and SDCC, connecting the brand with fans and industry leaders alike.

Previously at Honey (acquired by PayPal), I supported a major rebrand and product expansion by developing messaging frameworks and integrated campaign strategies, helping evolve Honey from a browser extension into a broader lifestyle savings brand.

At Demand.io, I built fast-moving content strategies designed to scale, including growing SimplyCodes’ presence by more than 3,000% through a blended paid and organic approach.

Across roles, my approach is consistent: pair storytelling with data-driven insight and close cross-functional collaboration to build brands that resonate, perform, and scale.